It is always hard for a brand to find a middle ground. Think of the latest collection for a main stream plus size brand, and how it divided opinion. And that was an established plus size marque.
For a mainstream brand to venture into the murky depths of plus size fashion, and time and time again fall into the floaty, hanky hem trap that so many brands fall into! Becky covered some of them here.
They have taken the feedback on board from 2012, and created a bright, colourful and eye catching collection of coordinating pieces.
Their pieces, either worn together, or as separates (Not the scuba dress above, obviously!), speak of spring, and new beginnings. It really looks like this is what is emerging from F&F these days!
From work wear, nights out and weekends relaxing, there is something here for every occasion, and I can't wait to show you how these look (and feel!) on.
Much love my lovelies,